One of the world’s most popular and well known online gambling brands is Bodog,an industry name that has appeared frequently in news over the past few years. Today, the company has good news to report—the Morris Mohawk Gaming Group (MMGG) will now have full operational rights of Bodog domains, as well as corporate and business decision making power for the company, which also means Calvin Ayre is back in the company’s driver’s seat. No longer will the former operators, 1st Technology, own the Bodog name, but they will no longer own control of the company, as well.
The underlying issue that was behind all the Bodog drama, in a nut shell, is that Ayre (of Bodog) and Scott Lewis (head of 1st Technology) allegedly continued a hostile fight for years regarding the domain name. Now that Ayre has regained complete control over his company and was removed from the missing persons database when he resurfaced back in April of this year, it looks as though Bodog may have a business plan in place. Some predicted that Ayre would resign from his position at Bodog and move on, but this hypothesis has been proven untrue with the re-emergence of Bodog domaind and a couple of big projects in the future for the company.
The Bodog brand is not finished; in fact, it’s just getting started and has a lot of new changes on the way. For starters, Ayre has announced the projected release of a Bodog branded poker network. In addition, Ayre will be making Bodog into a franchise, so independent operators can run their own Internet poker rooms in other territories. For instance, the South American market is something Ayre has set Bodog’s sites on.
But there’s more—somewhat unrelated to the online gambling industry that the Bodog brand embodies, the company will open a global coffee franchise and product line under the Bodog brand name. Devoted Bodog players will soon be able to wake up to a morning cup of Bodog Espresso. This venture seems out of place in the scheme of things and somehow unachievable; who would want to compete with Starbucks anyway?
